0125 pts
Foundation
Build the structure search systems can read.
Website structure, speed, schema, service architecture, Google Business Profile cleanup, and citation consistency.The Axis37 system
The mechanics behind becoming the answer.
Being the answer is not one tactic. It takes structure, visibility, trust signals, conversion paths, and full-funnel guidance working together. Axis37 runs those pieces as one operating cycle, then uses the Footprint Score to show what is working, what is leaking, and what gets tightened next.
The measurement
Meet the Axis37 Footprint Score.
Most reporting shows activity. It does not show whether the whole system is getting stronger.
The Footprint Score is our 0-100 read on how prepared your company is to be surfaced, verified, chosen, and improved. It is unique to Axis37, built from the four phases we run every month: Foundation, Authority, Conversion, and Guidance.
Each phase contributes up to 25 points. The Score gives the team a clear read on what is working, what is leaking, and which constraint should be tightened next.
Footprint Score72
The operating cycle
The services are not separate lanes.
Each phase tightens a different constraint. Run together, they create a clearer path from being surfaced to being contacted, then feed the next month of work.
0225 pts
Authority
Strengthen the signals buyers and platforms use to compare you.
Reviews, photos, mentions, profile activity, and service content built around real decision moments.0325 pts
Conversion
Turn attention into calls, forms, bookings, or cases.
Mobile-first pages, call paths, form tracking, booking paths, and attribution tied to the work you want more of.0425 pts
Guidance
Show what changed, what blocked the next move, and where the system gets tightened next.
Full-funnel reads across search, AI answers, pages, calls, forms, Score movement, and next-month priorities.The monthly read
The Recommendation Report turns the Score into next moves.
Guidance is the feedback layer across the full funnel. Each month, the Report shows what moved, what stalled, where buyers dropped off, where search or AI missed you, and what ships next.
Report output05 reads
01
Score movement by phase
02
Search and AI visibility changes
03
Pages, calls, and forms that created opportunities
04
Constraints holding the next move back
05
What gets tightened next
Where we start
Start with the Search Checkup.
The Search Checkup shows where the system is strong, where it is leaking, and which constraints need to be tightened first.