Your website
knows which pages they read
How it works
Nothing here is magic.
Your business already produces the information. It just has nowhere to go. This is what happens when it finally does.
The real problem
Everything knows a piece. Nothing knows the story.
You are not short on information. You are short on one place where it adds up.
Your phone system
knows what was actually said
Your CRM
knows what happened after
knows what they searched
Your ad platforms
knows what they clicked
Your reviews
knows what people praise, and what they don't
You
knows which of those jobs was worth having
Seven records of the same customer. None of them ever meet.
One job, end to end
Watch a single job go all the way through.
Nothing in this sequence is exotic. It is your Tuesday. The difference is that something is keeping track.
- 01Search
A homeowner asks an AI assistant who to call for a system that quit in your city.
- 02Foundation
Your page is one of the few that actually names that service, in that area, in a way a machine can read.
- 03Conversion
They read it. They call.
- 04Conversion
The call is tracked, and what they asked about goes on the record.
- 05Operations
The estimate goes out. Your field software records it.
- 06Revenue
The job books, and money lands against it.
- 07Korbin
Now the system knows which question, which page, and which message produced a paying job. And which ones produced nothing.
Most setups lose the thread at step three.
The part that decides
Then something actually changes.
A connection is only worth having if it moves the next decision.
Three callers this month asked about a service your site barely mentions.
Korbin names the gap and prepares the page that answers it.
One ad group produces calls that book. Another produces calls that eat an hour.
Korbin can tell you which is which, because it followed both to the end.
A competitor starts appearing in AI answers where you used to.
Korbin surfaces the change and what moved underneath it.
The same complaint turns up in three reviews.
Korbin can put it into what the pages say next, instead of a quarterly summary.
None of it happens outside the authority you set. Watch, recommend, prepare, or act. You pick the line, and Korbin stays behind it.
The whole picture
It is not just watching your website.
Four things decide whether a buyer finds you, trusts you, chooses you, and hears your name when they ask. Korbin reads all four, which is the only way to tell which one is holding the others back.
0125 pts
Foundation
Whether the market can read you at all.
If the structure underneath is broken, nothing above it works. Korbin treats a Foundation problem as the constraint before it recommends anything else.0225 pts
Authority
Whether there is enough proof to pick you.
Review language, mentions, and real-job proof tell Korbin what buyers actually weigh, which changes what the pages say next.0325 pts
Conversion
Whether attention turns into booked work.
Calls, forms, and bookings are where Korbin finds out which of the other three areas is actually paying for itself.0425 pts
Guidance
What search and AI say when you are not in the room.
Prompt tests across ChatGPT, Gemini, Perplexity, and AI Overviews tell Korbin whether the work moved the answer.The gauge
The Score is not the product.It is the gauge.
Every operator asks the same question eventually. Is this actually working?
The Footprint Score is Axis37's 0-100 read on how prepared the business is to be found, trusted, chosen, and named. Each of the four areas contributes up to 25 points.
One number will not run your company. What it does is put you and Korbin on the same page at the same moment: which of the four is the constraint right now, and whether last month's work moved it.
Footprint Score72
The monthly read
Korbin works daily. You read it monthly.
The Recommendation Report is not the intelligence. It is the intelligence made readable. The work does not wait for the report to come out. The report is how you catch up with it.
Report output05 reads
01
What moved, by area
02
Where search and AI changed their answer
03
The pages, calls, and forms that created real opportunities
04
The one constraint holding the next move back
05
What gets tightened next
Where we start
The system is only interesting on your numbers.
Tell us how the business runs and what you want more of. We will walk through what is already connectable, where the footprint is thin, and which of the four is holding you back.